9/23/2023 0 Comments Muslim consumer group![]() ![]() “The Muslim consumer can be among the most loyal in the world. In fact, the spending of this consumer base could help nations repair some of the damages of the recent recession. Whether brands are pushing traditional Islamic offerings or hoping to make a product appeal to someone with Muslim values, it is unanimously agreed that this group needs careful consideration and research before any brand can even think of servicing this huge upwardly mobile consumer group. ![]() ![]() The positive socio-economic and political developments supported with the connectivity of the internet have galvanised a newly emergent Muslim consumer demographics creating significant yet complex opportunities for international brands to tap.Īccording to industry experts, Muslim consumers are predicted to account for 30 per cent of the world’s population by 2025, a clear indication that this consumer market can no longer be ignored by international retailers, though the approach has to be very cautious. In the search for the next big market ready for a retail boom, on similar lines of China and India, brands have myopically overlooked a global opportunity that’s just as big: the Muslims. While consumption in many European countries and the United States is reaching saturation, companies are turning to untapped global economies to fuel growth and expand their market reach. ![]()
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